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Read more about our AI powered solutions: Examples of our solutions benefitting from using AI. https://annalectnordics.com/service/luminous/ https://annalectnordics.com/service/high-definition-mmm/ https://annalectnordics.com/service/ai-crm-insights-platform/
y leveraging historical data and advanced algorithms, the tool predicts the expected sales and ROI based on different budget allocation scenarios.
This newly released article highlights some of the important elements of working holistically with your measurement framework. We have highlighted the most important parts and added Annalect’s view to this article.
With the increasing focus on privacy, the walls in the gardens getting taller & deprecation of third-party cookies. Read how navigate in the future
Coop’s objective was to create a dynamic learning environment to optimise campaign execution on a regular trial-and-error basis
Annalect’s digital attribution solution is unique in that it attributes the effects of all digital activities completely independent of the choice of media channels, devices, and closed ad systems. The solution models the effects and is thus completely independent of limited identity-based keys such as cookies. Annalect’s digital attribution is based on machine learning principles […]