Our services

Consumer Insights & behavioural consultancy

Understand the target audience and investigate how brands grow by evaluating consumer habits and journeys.


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Digital Activation & first-party data insights

We build solutions and generate insights for brands to better connect and engage with customers. Activating insights directly towards customer audiences.


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Business & Marketing performance consultancy

Measuring the effectiveness of marketing efforts is crucial for understanding what works and what doesn’t. We help brands understand the ROl and effect of marketing activities.


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Data Management & strategic consultancy

We help our clients leverage their data resources to create an efficient infrastructure for business intelligence.


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Annalect has driven our agile Marketing and Media Mix modeling process professionally and timely providing assistance in automating dataflows, understanding modelling results, developing a user friendly dashboard solution and implementing valuable business insights. They are a useful partner in our development in the retail market

Morten Hovmand Buch

Optimization, Leaflet and media

Forecasting tools

Best in class Forcasting tools

Campaign Simulator

A simulation tool to create new campaigns or adjust existing campaigns

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Holistic Forecasting

A full business forecast tool that can predict impact from non media drivers

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Budget Allocator

A simulation tool to forecast overall effect of the total annual media budget

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Select scenario critera

Define media channels

Run forecasts

Adjust budgets

Latest insights

Digital attribution

Introducing Luminous 2.0: next-generation digital attribution

With the increasing focus on privacy, the walls in the gardens getting taller & deprecation of third-party cookies. Read how navigate in the future

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