denmark@annalect.com
BRAND INSIGHTS
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Share of Search & Revenue Analysis
In an ever-increasing digitalization of marketplaces, share of branded searches versus main competitors is a telling metric for an advertiser’s brand demand. Instead of asking consumers if they are aware of, or are considering your brand, we can measure and analyze what they actually do.
A share of search tracker enables granular revenue and share of market forecasts as share of branded searches is a leading indicator to both sales and market share growth or decline. By adding layers of keywords we are able to conduct a detailed analysis of search trends for your brand and market category, enabling insights that are otherwise undiscovered when it comes to consumer behavior changes and product/service demand.
Benefits
Features
Branded search tracker delivered in a digital platform
Based on behavioral data
Sales and market share forecasts
Gain understanding on how your media campaigns are driving brand demand
Highlights conversion from brand demand to sales
![](https://annalectnordics.com/wp-content/uploads/2023/03/Brand-Tracking-Top-right.jpg)
How it works
We connect prompted brand searches and track them over time versus a set basket of category competitors. The results are tracked and visualized in a digital platform with historical data which can be paired with sales and/or market share data to answer lagged effects on business metrics.
Delivery is complemented with monthly or quarterly reports and presentation workshops.
![](https://annalectnordics.com/wp-content/uploads/2023/03/Share-of-Search-Bottom-left.jpg)
How to get started
The set-up starts with a thorough analysis of what keywords to track and what competitors to track against. Once the model set-up is determined, the solution is very much a plug-and-play framework and ready to use within days.
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