Share of Search & Revenue Analysis

In an ever-increasing digitalization of marketplaces, share of branded searches versus main competitors is a telling metric for an advertiser’s brand demand. Instead of asking consumers if they are aware of, or are considering your brand, we can measure and analyze what they actually do.

A share of search tracker enables granular revenue and share of market forecasts as share of branded searches is a leading indicator to both sales and market share growth or decline. By adding layers of keywords we are able to conduct a detailed analysis of search trends for your brand and market category, enabling insights that are otherwise undiscovered when it comes to consumer behavior changes and product/service demand.

How it works

We connect prompted brand searches and track them over time versus a set basket of category competitors. The results are tracked and visualized in a digital platform with historical data which can be paired with sales and/or market share data to answer lagged effects on business metrics.

Delivery is complemented with monthly or quarterly reports and presentation workshops.

How to get started

The set-up starts with a thorough analysis of what keywords to track and what competitors to track against. Once the model set-up is determined, the solution is very much a plug-and-play framework and ready to use within days.