Trusted by leading global & local brands
Our services
Consumer Insights & behavioural consultancy
Understand the target audience and investigate how brands grow by evaluating consumer habits and journeys.
Explore
Digital Activation & first-party data insights
We build solutions and generate insights for brands to better connect and engage with customers. Activating insights directly towards customer audiences.
Connect
Business & Marketing performance consultancy
Measuring the effectiveness of marketing efforts is crucial for understanding what works and what doesn’t. We help brands understand the ROl and effect of marketing activities.
Measure
Data Management & strategic consultancy
We help our clients leverage their data resources to create an efficient infrastructure for business intelligence.
Build
Annalect has driven our agile Marketing and Media Mix modeling process professionally and timely providing assistance in automating dataflows, understanding modelling results, developing a user friendly dashboard solution and implementing valuable business insights. They are a useful partner in our development in the retail market
Morten Hovmand Buch
Optimization, Leaflet and media
Forecasting tools
Best in class Forcasting tools
Campaign Simulator
A simulation tool to create new campaigns or adjust existing campaigns
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Holistic Forecasting
A full business forecast tool that can predict impact from non media drivers
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Budget Allocator
A simulation tool to forecast overall effect of the total annual media budget
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Select scenario critera
Define media channels
Run forecasts
Adjust budgets
Latest insights
Digital attribution
Introducing Luminous 2.0: next-generation digital attribution
With the increasing focus on privacy, the walls in the gardens getting taller & deprecation of third-party cookies. Read how navigate in the future
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