MMM
How should advertisers manage their marketing investments during uncertain economic times?
denmark@annalect.com
Latest news & Insights
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MMM
Setting up for Success: Adjusting the media plan accordingly to the audiences’ media consumption
MMM
AI Revolutionizing Annalect’s Solutions: Advancing Data Analytics and Customer Insights
Read more about our AI powered solutions: Examples of our solutions benefitting from using AI. https://annalectnordics.com/service/luminous/ https://annalectnordics.com/service/high-definition-mmm/ https://annalectnordics.com/service/ai-crm-insights-platform/
MMM
The Effect of Brand Communication: Balancing Product and Brand Communication for Success
MMM / Prediction
Does the rule of “50% of media spend is wasted” still work?
MMM / Prediction
Optimizing Media Budgets and Increasing ROI with Annalect simulation Tools
y leveraging historical data and advanced algorithms, the tool predicts the expected sales and ROI based on different budget allocation scenarios.
MMM / Prediction
Forecasting Macro Trends and Unraveling the Impact on Sales with Marketing Mix Modeling
Digital attribution / MMM
The Power of Marketing Mix Modeling (MMM) in the Era of Attribution Analysis
MMM
New article from Harvard Business Review highlights the importance of MMM for digital media measurements in the future
This newly released article highlights some of the important elements of working holistically with your measurement framework. We have highlighted the most important parts and added Annalect’s view to this article.
Digital attribution
Introducing Luminous 2.0: next-generation digital attribution
With the increasing focus on privacy, the walls in the gardens getting taller & deprecation of third-party cookies. Read how navigate in the future
MMM
IAB Europe Research Awards – Coop Agile Marketing Mix Modelling
Coop’s objective was to create a dynamic learning environment to optimise campaign execution on a regular trial-and-error basis
Digital attribution
Have your users also become invisible
Annalect’s digital attribution solution is unique in that it attributes the effects of all digital activities completely independent of the choice of media channels, devices, and closed ad systems. The solution models the effects and is thus completely independent of limited identity-based keys such as cookies. Annalect’s digital attribution is based on machine learning principles […]
